How do we request an Official Business Account (OBA / “Blue Check”) for a WhatsApp Business API number?

What is OBA?

An Official Business Account (OBA) is WhatsApp’s verified business status that displays a checkmark badge and stronger trust signals to customers. It’s granted after Meta reviews business verification, security, and public brand notability.

We can submit the OBA request via 360dialog support (recommended when the in-product OBA flow isn’t available).

1) OBA readiness checklist (what must be true before submitting)

Business / Meta Portfolio

✅ Verified Business Manager / Business Portfolio (owned by your company, not another agency/company)
✅ Business Verified in Meta (Security Center / Business Verification shows “Verified”)==> How to verify My BusinessHow to verify My Business
✅ Professional website that matches your Display Name, includes contact details (address/email/phone), and clearly represents the brand

WhatsApp Business API number

✅ Phone number has been on the WhatsApp Business API platform for > 30 days
✅ Phone number has 2FA enabled (Two-step verification PIN set)

How to Enable 2FA

Go to WhatsApp Manager → Phone Numbers
Click the Settings (gear) icon next to the target number
Open the Two-Step Verification tab
Click Enable
Enter and confirm the 6-digit PIN

✅ Display Name is approved
✅ Number quality rated High (and ideally a minimum messaging limit ≥ 1k)

Public brand presence (critical for OBA)

✅ At least 5 external/organic links published within the last 12 months
- Must be non-social, non-paid, non-promotional
- Examples: reputable news articles, industry publications, independent reviews, awards, conference coverage

2) Required info to include in the OBA request (copy/paste block)

Business website

Website: https://__________

Facebook Business ID

Business ID: __________
(Meta Business Settings → Business Info → Business ID)

Phone Number

WhatsApp Business API number (E.164): +__________

WhatsApp Business API age

Registered on WhatsApp Business API for more than 30 days?
- ☐ Yes ☐ No
- Date first connected/registered: __________

Business verification

Is the Business Verified?
- ☐ Yes ☐ No
- Proof: screenshot from Security Center → Business Verification

Phone number 2FA enabled

Is the phone number 2FA enabled (two-step verification PIN set)?
- ☐ Yes ☐ No
- PIN set date (if known): __________

Display Name approval

Is the Display Name approved?
- ☐ Yes ☐ No
- Approved Display Name (exact): __________

5 external/organic links (must be within the last 12 months)

https://__________ — Published date: YYYY-MM-DD
https://__________ — Published date: YYYY-MM-DD
https://__________ — Published date: YYYY-MM-DD
https://__________ — Published date: YYYY-MM-DD
https://__________ — Published date: YYYY-MM-DD

Recency validation rule: Each link must show a clear publication date within the last 12 months (on-page date, publisher timestamp, or a credible syndication date).

3) “Impact & importance” text (paste into the request)

We use WhatsApp as a primary customer communication channel for transactional and support messaging (e.g., confirmations, order updates, service requests). An OBA badge reduces impersonation risk, improves customer trust, and increases engagement. Our brand is consistently represented across our verified Meta Business portfolio, approved WhatsApp display name, and professional website with clear contact details. We also have strong public brand presence supported by recent third-party coverage and trusted reviews (links provided from the last 12 months).

Add measurable signals if available:

Monthly WhatsApp conversations: _____
Countries/regions served: _____
Messaging use cases (support/ops/sales): _____
Any impersonation/fraud incidents or risk: _____

4) Submission process (via 360dialog support)

Confirm all readiness items (Verified business, approved display name, 2FA, number age >30 days, quality High).
Compile the required info block + screenshots + 5 links (≤ 12 months).
Submit to 360dialog support requesting an OBA / verified badge review.